A method and a system for receiving targeted content are disclosed. In an embodiment, in a mobile device at least a first metadata corresponding to a first content displayed on a digital signage board is received, based on a predetermined action performed by the mobile device. The first metadata comprises at least a location of the digital signage board. A second metadata corresponding to one or more product categories associated with one or more products in vicinity of the digital signage board is determined, based on the location of the digital signage board. One or more user preferences are determined based on the first metadata and the second metadata. The targeted content is received on the mobile device based on the one or more user preferences.