A user terminal device including a display, a sensor configured to detect a user input on the display, a controller configured to extract objects displayed within an area on the display indicated by the user input on the display and add the objects to a wish list, and a memory configured to store the wish list. The user terminal device executes a method for providing an electronic shopping service, the method including receiving a user input at a user terminal device, determining a selection area on a screen of the user terminal device corresponding to the user input, determining a shopping object within the selection area, extracting information of the shopping object within the selection area, and adding the information to a wish list.