A content providing apparatus capable of approaching user's interests can be provided. A computer-implemented method for providing a content can generate a virtual space where the user is immersed and a target object in the virtual space, and define a reference position in the virtual space and a target object position. The method can define a reference direction which is a direction of a line of sight of the user with respect to the reference position, specify a direction of gaze at the target object, which is the direction of the line of sight of the user, specify a duration of gaze where the user has gazed at the target object, and specify an adjusted duration of gaze based on the duration of gaze, the direction of gaze, and the reference direction. A prescribed content is provided to the user based on the adjusted duration of gaze.