In particular case second vertical scanning period includes a write period in which a first potential difference V1 is to be given to an upper electrode and a lower electrode. In another particular case, the second vertical scanning period includes a write period in which a second potential difference V2 being greater than the first potential difference V1 is given to the upper electrode and the lower electrode. In the former write period, substantially the same potential as that of a counter electrode is given to the upper electrode, and a different potential from that of the counter electrode is given to the lower electrode. In the latter write period, substantially the same potential as that of the counter electrode is given to the lower electrode, and a different potential from that of the counter electrode is given to the upper electrode.