A server includes one or more processors, and a computer readable memory coupled to the one or more processors. The computer readable memory contains instructions which when executed by the one or more processors causes the one or more processors to perform the operations of receiving captured audio via an microphone of a mobile or wearable device at a location remote from the server via a communications module operatively coupled to the mobile or wearable device, analyzing the captured audio to provide analyzed captured audio, and sending information to the communications module in response to the analyzed captured audio, the information including instructions to initiate control of media content or initiate operations of the mobile or wearable device. A method operating at the server and other embodiments are disclosed.