Systems and methods for wirelessly pairing a fitness machine to an accessory, the fitness machine having a setup module configured to communicate with the accessory using a setup protocol and having a Bluetooth® module configured to communicate with the accessory using a Bluetooth® protocol. The fitness machine is configured to receive a unique ID from the accessory using the setup protocol and the fitness machine is configured to wirelessly pair with the accessory using a Bluetooth® protocol. The systems and methods include an advertising packet configured to be communicated from the fitness machine to the accessory using the Bluetooth® protocol and the advertising packet includes the unique ID received from the accessory. The fitness machine is configured to wirelessly pair with the accessory when the accessory identifies the unique ID included in the advertising packet.