An automated industrial notification platform creates a link between a given industrial asset and one or more people or support entities qualified to provide support for the asset. An industrial device or machine stores electronic expert tag information that records and catalogs one or more support people or entities to be notified in response to detection of various types of performance or maintenance issues. The tag can include the experts' identities, contact information, roles relative to the industrial asset, event priorities, and other relevant information. Since the tag is stored in a memory location of the industrial asset, the tag travels with the asset so that experts are globally associated with the asset regardless of the asset's location. Notification components integrated with the industrial asset detect conditions that may require expert assistance, and send an automated notification to one or more experts identified by the tag information.