A photo sharing method includes: receiving, from a user, a party photo sharing instruction regarding a to-be-shared party photo set, where the to-be-shared party photo set has party marker information and includes at least one party photo; acquiring a face recognition result by conducting face recognition on each party photo contained in the to-be-shared party photo set, and determining a face image set contained in the to-be-shared party photo set according to the face recognition result; determining, from each contact photo contained in a contact list, each target contact photo which matches with each face image in the face image set respectively; and sending the to-be-shared party photo set to each target contact respectively according to contact information corresponding to the each target contact photo.