Invention Grant
- Patent Title: Systems and methods of determining a geographic location based conversion
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Application No.: US15923828Application Date: 2018-03-16
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Publication No.: US10313462B2Publication Date: 2019-06-04
- Inventor: Amit Khanna , Philip Andrew McDonnell , Prashast Khandelwal , Puneet Gupta , Shibani Sanan , Shun Kawamura , Subhadip Sarkar
- Applicant: Google LLC
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Main IPC: H04L29/08
- IPC: H04L29/08

Abstract:
Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.
Public/Granted literature
- US20180241830A1 SYSTEMS AND METHODS OF DETERMINING A GEOGRAPHIC LOCATION BASED CONVERSION Public/Granted day:2018-08-23
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