Deploying multiple access points on multiple wireless communication channels to optimize coverage area. Additional channels provide additional communication capability which multiple AP's, and their associated stations, can collectively use. An additional set of AP's can be disposed in the additional communication channel, with multiple communication channels possibly physically intersecting. The system control element collects information from devices in the wireless communication system, and automatically configures which AP is assigned to which communication channel. The system control element determines which AP's are servicing which physical locations, in response to feedback from AP's and stations in those locations. The system control element assigns, or re-assigns, AP's in each physical location, with the effect of optimizing coverage.