A ProSe information transmission method for a second terminal discovering a first terminal in a roaming state. The method includes: a first ProSe entity receives a first message sent by a first terminal, where the first message carries a ProSe application identity APP ID; sends a second message carrying the ProSe APP ID to a second ProSe entity; receives a third message carrying a first identity sent by the second ProSe entity, the first identity is a codeword or mask allocated to the ProSe APP ID by the second ProSe entity, and the first identity includes a PLMN ID of the VPLMN; generates a second identity according to the first identity, where the second identity includes the first identity and a PLMN ID of an HPLMN of the first terminal; and sends a fourth message to the first terminal, where the fourth message carries the second identity.