The present disclosure relates to method and system for rendering multimedia content based on interest level of a user in real-time by a content rendering system. The content rendering system comprises detecting interest of user watching multimedia content, broadcasted by content provider based on set of parameters. The interest of user is on portion of multimedia content, determining metadata, object of interest, action and context from portion of multimedia content by processing image containing portion, generating search queries based on object of interest, action and context, extracting content similar to portion, broadcasted by one or more other content providers, based on search queries and metadata and combining extracted similar content with multimedia content currently viewed by user based on metadata to render multimedia content to user based on interest level of user in real-time. The present disclosure renders similar content from multiple content providers based on interest level of users.