A method, system and computer-usable medium are disclosed for performing a privacy operation, comprising: monitoring user behavior via a data stream collector, the data stream collector capturing data streams resulting from user/device interactions between a user and a corresponding endpoint device; determining whether the data streams resulting from user/device interactions include sensitive personal information; obfuscating the sensitive personal information, the obfuscating preventing unauthorized viewing of the sensitive personal information; and, presenting the sensitive personal information as a sensitive personal information token indicating the data streams include sensitive personal information.