The present disclosure discloses a method of predicting an interest of a user and a system thereof. The method comprises receiving, by the system, a first set of inputs related to the user from a first set of sensors, where one or more features of the user are extracted from the first set of inputs. The method further comprises receiving a second set of inputs related to an environment around the user from a second set of sensors, assigning weights to each input among the first set of inputs, identifying a user behavior associated with each of the one or more features of the user and predicting the interest of the user by correlating the user behavior associated with each of the one or more features of the first set of inputs and the weights assigned to each input among the first set of inputs, thus increasing accuracy of prediction.