- Patent Title: Expansion of targeting criteria based on advertisement performance
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Application No.: US14335796Application Date: 2014-07-18
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Publication No.: US10318983B2Publication Date: 2019-06-11
- Inventor: Gang Wu , Haibin Cheng , Xiao Zhang , Boris Pierre Arnoux , Anh Phuong Bui
- Applicant: Facebook, Inc.
- Applicant Address: US CA Menlo Park
- Assignee: Facebook, Inc.
- Current Assignee: Facebook, Inc.
- Current Assignee Address: US CA Menlo Park
- Agency: Fenwick & West LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
An online system selects advertisements for presentation a user based on characteristics of the user. The online system monitors performance of advertisements based on a goal for the advertisement and a time interval for achieving the goal. During a time period within the time interval, the online system determines an actual performance of the advertisement and compares the actual performance to a portion of the goal associated with the time period. If the actual performance does not satisfy the portion of the goal associated with the time period, the online system expands targeting criteria of the advertisement to increase a number of users eligible to be presented with the advertisement.
Public/Granted literature
- US20160019581A1 EXPANSION OF TARGETING CRITERIA BASED ON ADVERTISEMENT PERFORMANCE Public/Granted day:2016-01-21
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