A gaming system and its operations include, for instance providing, for presentation via one or more electronic display devices associated with the gaming system, first digital content for a first application that is independent from a second application that concurrently presents second digital content via the one or more electronic display devices; intercepting, by the first application, data associated with the second digital content; determining, via one or more electronic processing units of the gaming system and based on the data, a relationship between the first digital content and the second digital content; and causing the second application to automatically modify presentation of the second digital content in response to determining the relationship.