An in-vehicle rear-view display system is described, comprising: a display device comprising a dimming device configured to adjust luminance of light emitted from the display device based on a color change of the dimming device; a first control unit connected with the dimming device and configured to control the color change of the dimming device in accordance with a luminance change of an irradiation light. By arranging in the display device a dimming device capable of adjusting the luminance of light emitted from the display device, the first control unit can control the color change of the dimming device in accordance with the luminance change of the ambient light, and thereby control the luminance of light emitted from the display device so as to preventing glare. Meanwhile, the poor clarity of the screen caused by an anti-glare screen film added to the screen of the display device is avoided.