A wireless inductive power transfer system comprises a power transmitter for transmitting power inductively to a power receiver via transmitter coil 11 to receiver coil 21. In the system, a communication method comprises a step 37 of transmitting, by the power receiver, first data and second data to the power transmitter, the first data indicating a modulation requirement, and the second data indicating an inquiry message; a step 32 for receiving, by the power transmitter, the first data and the second data from the power receiver, a step 34 for transmitting, by the power transmitter, a response message for responding to said inquiry message, by modulating a power signal according to said modulation requirement so as to carry the response message; and a step 35 for receiving the response message by the power receiver by demodulating the modulated power signal carrying the response message received via the receiver coil from the power transmitter.