There is provided a presentation control device including a determination section configured to determine whether a condition corresponding to a recognition target to be recognized on the basis of a photographed image is satisfied, and a presentation control section configured to allow presentation associated with the recognition target to be performed in a case where it is determined that the condition corresponding to the recognition target is satisfied. The condition corresponding to the recognition target includes a condition related to a state of a target user to whom a content of the presentation is to be transmitted.