An information processing apparatus includes a readout unit that reads out information recorded in association with an image and that indicates an effect applied to the image, a processing unit that applies an effect to an image, and a control unit that, in a case where the information indicating the effect applied to the image has been read out, performs control to restrict the processing unit from applying to the image a part of effects including an effect other than the applied effect and being set according to the applied effect indicated by the information, from among a plurality of effects that can be applied by the processing unit.