Invention Grant
- Patent Title: Personalized content ranking using content received from different sources in a video delivery system
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Application No.: US15594121Application Date: 2017-05-12
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Publication No.: US10321203B2Publication Date: 2019-06-11
- Inventor: Christopher Russell Kehler , Kang Kang , Jeff Beal , Chi Zhang , Zhebang Hua , Lutfi Ilke Kaya
- Applicant: HULU, LLC
- Applicant Address: US CA Santa Monica
- Assignee: HULU, LLC
- Current Assignee: HULU, LLC
- Current Assignee Address: US CA Santa Monica
- Agency: Foutainhead Law Group P.C.
- Main IPC: H04N21/81
- IPC: H04N21/81 ; G06Q30/02 ; H04N21/2668 ; H04N21/45 ; H04N21/466 ; H04N21/25 ; H04N21/266 ; H04N21/2665

Abstract:
A video delivery service may display different content on an interface, such as ad campaign content, media program campaign content, and recommendation content. For example, the video delivery service may communicate with an ad engine to determine ad campaign content that is available and ad campaign scores to rate the ad campaign content. The video delivery service may also communicate with a media program campaign engine to determine any media program campaign content for the user and media program campaign scores to rate the media program campaign content. Then, the video delivery service may communicate with a recommendation engine to rate the relevance of the ad campaign content or media program campaign content to the user. After receiving the ad campaign content, media program campaign content, and recommendation content, the video delivery service determines which of the ad campaign content, media program campaign content, and recommendation content to display in the interface.
Public/Granted literature
- US20170332150A1 Personalized Content Ranking Using Content Received from Different Sources in a Video Delivery System Public/Granted day:2017-11-16
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