A method and apparatus for the self-illumination of various objects designed for use in sports, entertainment, safety, and emergency related activities. The objects are caused to self-illuminate by chemiluminescence to facilitate usage of the objects during non-daylight hours or in areas that are otherwise surrounded by darkness. The self-illuminating objects are configured with a hollow channel that forms diametrically opposed openings in a body portion of the self-illuminating objects, the hollow channel being formed to accept fishing line.