An exhaust gas purification material according to the present invention is provided with a particulate filter 10 that traps particulate matter in exhaust gas and contains an SCR catalyst for adsorbing ammonia and reducing NOx in the exhaust gas. A maximum allowable adsorption amount of ammonia adsorbable by the filter 10 differs between an upstream portion 10a of the filter 10 including an exhaust gas inlet-side end 10c, and a downstream portion 10b of the filter 10 including an exhaust gas outlet-side end 10d. The SCR catalyst contained in the upstream portion 10a and the SCR catalyst contained in the downstream portion 10b are qualitatively different. A ratio (B/A) of a maximum allowable adsorption amount of ammonia A in the upstream portion 10a and a maximum allowable adsorption amount of ammonia B in the downstream portion 10b satisfies the relationship 1.1≤(B/A)≤2.