A listing bead fastening tool has a body that defines a guiding recess shaped to receive a listing bead, and a guide rib extending from the body. The guide rib has a neck and a head that is connected to the body of the tool by the neck. The head has a width to allow it to pass through a retention channel defined by opposing rows of fastener elements extending from a base of a fastener strip to which the listing bead is to be fastened. The guiding recess of the body of the tool defines a listing bead insertion path that is angled with respect to the retention channel. Moving the tool along the retention channel causes the listing bead, which is retained within the guiding recess, to be progressively inserted into the retention channel and retained between the rows of fastener elements.