An object of the present invention is to suppress wasted power consumption while improving user friendliness for an on/off operation of an image projection device. An information processing apparatus includes: an orientation detection unit configured to detect the orientation of a lens of an image projection device; and a control unit configured to turn off the image projection unit or perform control not to turn on the image projection device when the lens of the image projection device is in an exposed state and when an angle between the orientation of the lens detected by the orientation detection unit and the vertical direction falls within a preset angular range.