Methods and apparatus for controlling navigation behavior in a computer network include an object creation node, an object navigation node, and an object server node. The object creation node may define objects in images that are associated with network resources. The object server node stores the objects and associated network resources. When an image containing an object is retrieved by an object navigation node, the object server node sends a definition of the object and a network resource identifier to the object navigation node. The object navigation node can access the network resource using the received network resource identifier when interacting with the object.