Invention Grant
- Patent Title: Method and system for real-time offer optimization
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Application No.: US14896076Application Date: 2015-09-15
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Publication No.: US10339552B2Publication Date: 2019-07-02
- Inventor: Kaitlin Triano , Sruba De , Joseph M. Zeltzer
- Applicant: MasterCard International Incorporated
- Applicant Address: US NY Purchase
- Assignee: MASTERCARD INTERNATIONAL INCORPORATED
- Current Assignee: MASTERCARD INTERNATIONAL INCORPORATED
- Current Assignee Address: US NY Purchase
- Agency: Buchanan Ingersoll & Rooney PC
- International Application: PCT/US2015/050148 WO 20150915
- International Announcement: WO2016/044247 WO 20160324
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06Q30/06

Abstract:
A method for identifying and distributing offers includes: storing account profiles, each profile including data related to a transaction account including an account identifier and a plurality of transaction data entries, each including transaction data; receiving an offer request from a consumer entity, the request including a specific account identifier and geographic location; identifying a specific account profile that includes the specific account identifier; identifying offer parameters, the parameters being based on the geographic location and the transaction data included in the identified specific account profile; transmitting the offer parameters to a merchant entity; receiving offer data for a plurality of offers from the merchant entity based on the offer parameters; identifying a specific offer based on the offer data for the specific offer and the transaction data included in the specific account profile; and transmitting the offer data for the identified specific offer to the consumer entity.
Public/Granted literature
- US20160300257A1 METHOD AND SYSTEM FOR REAL-TIME OFFER OPTIMIZATION Public/Granted day:2016-10-13
Information query