Invention Grant
- Patent Title: Customized billboard website advertisements
-
Application No.: US13090997Application Date: 2011-04-20
-
Publication No.: US10339570B2Publication Date: 2019-07-02
- Inventor: Elaine M. Spooner , John D. Koscheka , Michael S. Bessolo , Mark L. Simpson , Jean L. Yuan , J. Craig D. Russell , Christopher M. Bettes , Greg McCarthy
- Applicant: Elaine M. Spooner , John D. Koscheka , Michael S. Bessolo , Mark L. Simpson , Jean L. Yuan , J. Craig D. Russell , Christopher M. Bettes , Greg McCarthy
- Applicant Address: US CA Los Angeles
- Assignee: FOX ENTERTAINMENT GROUP, INC.
- Current Assignee: FOX ENTERTAINMENT GROUP, INC.
- Current Assignee Address: US CA Los Angeles
- Agency: Gates & Cooper LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
A method, apparatus, system, and computer program product provide the ability to deliver an advertisement. Customization attributes for displaying billboard advertisements are defined. Each billboard advertisement comprises an advertisement for media content. A user requests access to a website and the server computer transmits the website that includes or provides access to the advertisements. Based on the customization attributes, a first billboard advertisement is primarily displayed without occlusion and remaining billboard advertisements are displayed partially occluded by the first billboard advertisement.
Public/Granted literature
- US20120101904A1 CUSTOMIZED BILLBOARD WEBSITE ADVERTISEMENTS Public/Granted day:2012-04-26
Information query