In the image processing apparatus, the image processing method, the program and the recording medium, the first product material selector selects the first product material from among the plurality of product materials in accordance with the instruction of the user. The second product material selector selects the second product material that is different from the first product material from among the plurality of product materials. The product creator creates the recommended product by applying the first image constituting at least part of the group of images to the second product material. When second images constituting at least part of the group of images are displayed on the display of the terminal device of the user in accordance with the instruction of the user, the display controller causes the recommended product to be displayed, together with the second images, on the display at least once.