Embodiments of the present invention relate to systems and methods for creating, distributing and playing illumination data files. The illumination data files, created using luminaire development systems are uploaded to a luminaire management system, where they are further processed and packaged for sale or license within a luminaire marketplace. Consumers and enterprises using luminaires may establish accounts with the luminaire management system and marketplace to access illumination data files for playback on individual or multiple luminaires. Consumers and enterprises may also create play lists and uniquely configure the luminaires to display various lighting effects based on user preferences, environmental factors or energy efficient settings.