A traffic control server 31 controls traffic for a first vehicle 70 traveling on an outgoing lane and a second vehicle 20 traveling on a return lane and having attributes that are different from the first vehicle 70. The traffic control server 31 is provided with a travel-permitted zone setting unit 331b for setting a first travel-permitted zone 100, which is a partial zone of the outgoing lane and in which travel of the first vehicle 70 is permitted, and a second travel-permitted zone 200, which is a partial zone of the return lane and in which travel of the second vehicle 20 is permitted. The travel-permitted zone setting unit 331b sets the first travel-permitted zone and the second travel-permitted zone 200 so as to cause the second vehicle to stop or decelerate and the first vehicle to travel when the first vehicle and the second vehicle pass each other.