A rare earth permanent magnetic material contains a main phase of R1x1R2y1Fe1-x1-y1-z1-u1Coz1Bu1, and an auxiliary phase including a first auxiliary phase of R3x2R4y2Fe1-x2-y2-z2-u2-v1Coz2Bu2Mv1 and a second auxiliary of R5x3R6y3Fe1-x3-y3-z3-u3-v2Coz3Bu3Mv2. Each of R1, R3 and R5 is Pr and/or Nd. Each of R2, R4 and R6 is at least one of Dy, Tb and Ho. M is at least one of Zr, Ga, Cu, Nb, Sn, Mo, Al, V, W, Si, Hf, Ti, Zn, Bi, Ta and In. 26 wt %≤x1+y1≤34 wt %, 0.01 wt %≤y1≤4 wt %, 0≤z1≤6 wt %, and 0.78 wt %≤u1≤1.25 wt %. 35 wt %≤x2+y2≤82 wt %, 5 wt %≤y2≤42 wt %, 0≤z2≤40 wt %, 0≤u2≤1.25 wt %, and 0≤v1≤10 wt %. 10 wt %≤x3+y3≤32 wt %, 0≤y3≤4.8 wt %, 0≤z3≤40 wt %, 0≤u3≤1.25 wt %, and 31 wt %≤v2≤50 wt %.