A method and apparatus for optimally allocating resources of a provider according to a contribution margin ratio of a resource consumer in a distributed energy resource environment are described. An embodiment is a method for distributing energy resources in a distributed energy resource system. The method may include receiving information about the amount of available energy resources from each of one or more providers, receiving information about the amount of required energy resources from each of one or more consumers, assessing a contribution margin ratio for each of the one or more consumers, calculating an energy resource allocation amount for each of the one or more consumers based on the assessed contribution margin ratio, and distributing energy resources to each of the one or more consumers based on the calculated energy resource allocation amount.