Provided are a method, system, and non-transitory computer-readable recording medium for providing a message based on a group unit. A message providing method includes classifying a message received at a user terminal into a predefined group; creating a representative item of the group using a message included in the group; and providing message items through a message list in message box that includes the message received at the user terminal by including the representative item as an item associated with the group and by grouping messages included in the group in the message list.