Various method for transmitting information from a first information provider to a second information provider via an information intermediary are disclosed. At a first point in time and at the information intermediary, first information from the first information provider is received. A plurality of different types of data regarding the first information are generated. The plurality of different types of data regarding the first information are associated with a unique identifier of the first information. At a second point in time and at the information intermediary, a token comprising the unique identifier of the first information and an identifier of the type of data regarding the first information is received. The data regarding the first information of the type indicated in the token is retrieved. At least part of the data regarding the first information of the type indicated in the token is transmitted to the second information provider.