In providing packet forwarding policies in a virtual service network that includes a network node and a pool of service load balancers serving a virtual service, the network node: receives a virtual service session request from a client device, the request including a virtual service network address for the virtual service; compares the virtual service network address in the request with the virtual service network address in each at least one packet forwarding policy; in response to finding a match between the virtual service network address in the request and a given virtual service network address in a given packet forwarding policy, determines the given destination in the given packet forwarding policy; and sends the request to a service load balancer in the pool of service load balancers associated with the given destination, where the service load balancer establishes a virtual service session with the client device.