A computer-implemented method for transmitting video from a source to a plurality of video receivers is provided. The method comprises receiving video from a camera corresponding to a scene being imaged; transmitting the video as a plurality of video streams, each to one of the plurality of video receivers; receiving feedback information from each of the plurality of video receivers; performing an optimization operation to optimize each of the plurality of video streams being transmitted based on the feedback information; wherein each optimized video stream is optimized for a particular video receiver based on the feedback information received for that video receiver.