Approaches presented herein enable servicing a location request for a user device by providing anonymized location data. Specifically, a location request for a user device is received from an application server associated with a location-based/location-tracking application. Based on an application setting option associated with the location-based/location-tracking application, a geographic cell is defined. A set of available participating devices within the geographic cell is identified. A participating device is selected from the set of available participating devices. The location request is routed to the selected participating device, wherein the selected participating device forwards a location of the selected participating device to the application server.