A broadcast delivery system designed for the purpose of providing a broadcast delivery system that reduces the load on a wireless network control device comprises: a femto cell base station that provides a wireless connection to a terminal and forms one cell; a gateway device that relays data which the femto cell base station transmits to and receives from a core network; a wireless network control device that is connected to the gateway device; and a broadcast delivery device that transmits, to the wireless network control device, a broadcast delivery message addressed to the terminal connected to the femto cell base station. The gateway device controls the operating state of the femto cell base station and broadcast delivery to the terminal using, as a unit, a service area comprising one or more cells formed by the femto cell base station.