Updating contact information for a first communication device according to metadata associated with a virtual world is provided. In response to an avatar of a first user interacting with an avatar of a second user in the virtual world, information comprising a name of the avatar of the second user and metadata associated with the avatar of the second user is sent to the first user. In response to receiving the information, contact information associated with the name of the avatar of the second user is determined. The contact information is organized based on the metadata. The organized contact information is prioritized according to the metadata. A speed dial setting corresponding to the prioritized contact information is assigned. The assigned speed dial setting is assigned to the first communication device. The assigned speed dial setting is stored in the first communication device.