A front vehicle body reinforcing structure includes: a shock absorber housing; a fender apron upper member connected to an upper end of an outer surface of the shock absorber housing in the width direction of the vehicle body; a front side member disposed inwardly in the width direction of the vehicle body at a lower portion of the fender apron upper member, and connected to a lower end of an inner surface of the shock absorber housing in the width direction of the vehicle body; and a fender apron member connecting the front side member and the fender apron upper member. The front side member and the fender apron member may form a three-dimensional box structure, and the fender apron member may be inserted into the front side member.