Haptic feedback generation methods and apparatuses relating to the field of haptic feedback are provided. The method comprises: sending, through a first medium comprising a first part of a user body, a first mechanical wave to an object touched by the first part; and in response to that a second part of the user body touches a target position of the object, sending, to the object through a second medium, a second mechanical wave that is used to form a haptic signal at the target position with the first mechanical wave, wherein the second medium comprises the second part of the user body. A source for forming the haptic signal can be at the target position, to cause that an effective haptic feedback to the user can be formed with little energy consumption, and poor experience of the user caused by vibration of an entire object is avoided.