The present disclosure discloses an information category acquiring method and apparatus. The method includes: acquiring a browse record about a user browsing a Web page, the browse record including at least a Web page identifier of the Web page that the user browses; acquiring interestingness of the user for information categories according to the browse record; and acquiring an information category for which interestingness meets a first preset condition, and using the acquired information category as an information category in which the user is interested.