The present invention may provide a method and apparatus for building a personalized memory compilation for members of a group: providing digitally encoded images, text and other data; analyzing data; eliciting a characteristic of data; selecting a plurality of the provided data; arranging the provided data, to generate a personalized memory compilation; wherein at least one of a selecting or an arranging step is performed in response to elicited characteristics. Additionally, the invention may comprise a collaborative method and apparatus for gathering, enriching, preserving, and sharing memories for members of a group using the combination of 1) collaboration through nominal group recall and 2) recording of personal preferences to produce a digital asset that contains a unique blend of selected profiles, images, stories, personalized notes, and other relevant content from more than one group member to constitute a more complete and accurate rendering of an important occasion experienced by the group.