A system and method for determining users personality types, profiles, and infer the likely intent based on the users' musical taste and listening habits. The process involves identifying the listener's musical preferences and linking this to a predetermined scale within the psychological Big 5 that in turn links to a dictionary of descriptors that defines the personality type. This can be further fine tuned by knowing the persons age, gender, and many other lifestyle variables, as well as how a user may use the music.