Provided is a process of identifying an offers engine configured to provide information about offers to users, the method including: receiving, at an offers engine, a request for an offers interface website from a mobile computing device; and in response to the request, transmitting to the mobile computing device a website configured to cause a browser of the mobile computing device to perform steps, including: detecting an offers intent in the transmitted website; retrieving from memory of the mobile computing device an identifier of a native application offers interface mapped to the offers intent; and in response to retrieving the identifier of the offers engine, launching the native application, the native application being stored in memory of the mobile computing device and configured to provide an offers interface to the offers engine.