Invention Grant
- Patent Title: System, method, and recording medium for splitting and merging advertisements to a plurality of devices
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Application No.: US15196123Application Date: 2016-06-29
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Publication No.: US10346872B2Publication Date: 2019-07-09
- Inventor: Saritha Arunkumar , Kuntal Dey , Nizar Lethif , Enara C. Vijil
- Applicant: International Business Machines Corporation
- Applicant Address: US NY Armonk
- Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
- Current Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
- Current Assignee Address: US NY Armonk
- Agency: McGinn IP Law Group, PLLC
- Agent Rahan Uddin, Esq.
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04W4/02 ; H04W4/08 ; H04W4/23 ; H04W4/029 ; H04L29/08 ; H04L29/06
Abstract:
A split and merge advertisement method, system, and non-transitory computer readable medium, include an advertisement splitting circuit configured to split the first advertisement to be played on a second device when a moving user of the first group of users moves from a proximity of the first device to a proximity of the second device as detected by the user identifying unit of each of the first device and the second device, an optimization circuit configured to optimize a second advertisement to be played on the first device for the first group of users having a new group composition and a third advertisement to be played on the second device for the moving user, and an advertisement merging circuit configured to merge the third advertisement with the second advertisement when the moving user moves from the second device to the first device.
Public/Granted literature
- US20180005262A1 SYSTEM, METHOD, AND RECORDING MEDIUM FOR SPLITTING AND MERGING ADVERTISEMENTS TO A PLURALITY OF DEVICES Public/Granted day:2018-01-04
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