A method and system of leasing a virtual advertisement product. An advertisement activation data having an image capture component is received from a mobile device. The advertisement activation data includes an image data, a coded data, a text data, and/or a multimedia data captured by the mobile device. Temporal data and/or a geographical data concerning the advertisement activation data is extracted from the mobile device. A repository database for a stored copy of the advertisement activation data is queried and the advertisement activation data is added to the repository database if the stored copy of the advertisement data is not found.