A system, method and computer-readable medium are disclosed for presenting an advertisement message associated with a multi-media message. The multi-media message is prepared by a sender using text and sender inserted emoticons in the text, and delivered audibly by an animated entity. The method uses a plurality of stored advertising messages from which to choose and advertising message to display. The method includes performing an emoticon analysis of the emoticons inserted by the sender, choosing an advertising message from the plurality of stored advertising messages according to the emoticon analysis and displaying the chosen advertising message.