A method for providing a real-time purchase recommendation includes receiving customer profile data associated with a customer and authorization request data associated with a request to authorize an attempted purchasing using a financial account associated with the customer. The method includes determining attempted purchase data including an identity of a merchant, a merchant location, and a purchase category associated with the attempted purchase. The method includes generating a sequential purchase recommendation based on the attempted purchase data, wherein the sequential purchase recommendation is a real-time recommendation for one or more goods or services for future purchase sequentially following the attempted purchase. The method further includes transmitting a message including the sequential purchase recommendation to a customer computing device associated with the customer.